When building a Shopify store, one of the biggest decisions is choosing a Shopify theme or going with a page builder like PageFly, GemPages, or Shogun.
Both can create beautiful online stores — but they serve very different purposes.
🟩 Shopify Themes (Dawn, Sense, Prestige, etc.)
Best for: most store owners, fast stores, clean design, simplicity.
✅ Fast loading & optimized
✅ Smooth mobile experience
✅ Built-in sections & functionality
✅ Better for SEO
❌ Limited advanced design control
❌ Custom layouts require coding or a developer
Perfect if you want a stable, fast, and professional store without heavy customization.
🟦 Page Builders (PageFly, GemPages, Shogun, etc.)
Best for: landing pages, custom funnels, heavy design control.
✅ Drag-and-drop freedom
✅ Build custom landing pages & sales funnels
✅ More design elements
❌ Can slow down your store
❌ Monthly subscription cost
❌ Too much freedom can break consistency
Great for brands needing high-converting landing pages, not necessarily for every page of the store.
🔥 So, Which One to Use?
Use a Shopify theme for your main store
→ Home, Product, Collection, Cart, Checkout
Use a page builder only for specific funnels or campaigns
→ Lead generation, BFCM offers, product launches, ads landing pages
💡 Pro Tip
For the best performance:
✔ Keep your core store on a premium or well-coded theme
✔ Build only high-conversion landing pages on a builder
✔ Avoid installing multiple builders — it slows everything down
